Smarter Microsoft 365 Licensing. From Negotiation to True-Up
How AVEBE walked into Microsoft negotiations knowing exactly what they needed and stopped relying on outside help.
About the Company
AVEBE is a leading cooperative in the potato starch industry, with operations spanning multiple countries. With a sizeable and distributed workforce, keeping Microsoft 365 licensing accurate, up to date, and cost-efficient is an ongoing operational priority for their IT team.
Food
1.3K+ Employees
The Challenge
Like many large organisations, AVEBE faced a common problem: limited insight into actual M365 license usage made it difficult to negotiate confidently with Microsoft, track consumption over time, and handle annual true-ups without significant external support. The process was time-consuming, dependent on outside parties, and left room for inaccuracy.
How QHub helps
AVEBE’s relationship with Qhub started with a clear, immediate goal, preparing for Microsoft license negotiations. With Qhub’s real-time usage data and license insights, AVEBE entered those negotiations with a precise picture of what they actually needed, eliminating guesswork and strengthening their position at the table.
Track licensing accuracy
Usage is monitored on an ongoing basis, ensuring licenses stay aligned with actual needs as the organisation evolves.
Report independently, anytime
AVEBE’s IT team can generate licensing reports themselves, on demand, without relying on external consultants or Microsoft touchpoints.
Handle true-ups with ease
What used to be a complex, externally supported process is now handled entirely in-house. True-ups are fast, accurate, and stress-free.
The results
AVEBE has moved from a reactive, consultant-dependent licensing process to a fully self-sufficient one. With QHub, they have the insight to stay accurate, the tools to report independently, and the confidence to handle Microsoft true-ups entirely on their own terms.
QHub puts organisations like AVEBE in the driving seat of their Microsoft 365 licensing, from negotiation through to renewal.
Qhub gave us the data we needed to negotiate with confidence. Now it keeps us accurate all year round and when true-up time comes, we handle it ourselves without any external help.
IT Department
AVEBE